Commercial model
Shareable reference
False-advertising and warranty work: each claim needs the test set, the environment, and the live path.
Share: https://meridian.keyteller.com/use-cases/customer-promise-vs-live-system
A practical example
GC, CMO, and product sit with the site, the sales deck, and the order form. For each claim (accuracy percent, available now, replaces counsel) they require the test set and the live path. Claims that only hold on a keynote, academic text, or a human behind the curtain get cut or fenced. This is not brand copy. Supervisors and courts have already treated 'AI-powered' claims as product defects when the live path cannot do the sentence.
What you leave with. A claim-to-system ledger the board can defend, and the sentences that must come down.
Not this. A homepage rewrite or a trust page after the campaign ships. Calendar for this class of work is measured in weeks, not hours.
Related situations